THIS IS NOT WHO I AM

NYCwalk

The Art and Design of David Arruda, Jr.
September 12 - December 1

RSVP To Opening Reception
September 12

A STRIKING AND THOUGHTFUL COMBINATION  of commercial high-tech adverting, jazz concert posters, music CD package designs, and a wide range of photographs make up this deep dive into the work of David Arruda, Jr. The title expresses David’s antipathy to being in the spotlight. “I do not believe (my work) warranted any more recognition that anybody else who does whatever it is THEY do,” he says in his artist statement.

The full-page, full color advertisements appeared in fiber optic print trade magazines in the 2000s, at a time when comparable ads were extremely dry and consisted of a photo of a product, often a box, along with technical specifications. Dave’s work used humor at times, and on others, spoke directly to the user on terms that were not then common. 

The other items speak for themselves. Taken together, the exhibition surveys the output of a thinker and designer, and a photographer who shared his eye with a varied audience, sometimes practical, offbeat or quirky, and sometimes just himself.     

Curated by Neal Weiss, Founder of Fiber Optic Center, Inc. and President of Whaling City Sound
Presented by Fiber Optic Center and Whaling City Sound

Artist Bio
Artist Bio

For the past 25 years, David has created Visual Marketing materials, such as logos, advertisements, trade-show and web graphics, as well as product and advertising photography for Fiber Optic Center (FOC), based in the historic district of downtown New Bedford. He also works closely with Neal Weiss, founder of FOC, designing CD packages, concert posters and creating other photos and graphics relative to Neal’s other business, jazz CD label Whaling City Sound.

Self-taught as both a photographer, and now as a graphic designer, David started his career in 1986 as a photojournalist doing freelance work for The Standard Times and the Providence Journal. In 1988, he was hired as a staff photographer for the Fall River Herald News, where he worked for 10-years. In 1998, he left the Herald News for a staff photographer position at The Standard Times in his home town of New Bedford, where he worked for the next two and a half years, before being offered a position as a graphic designer for Neal Weiss at Fiber Optic Center, where he has worked for nearly 25 years.
[2-25-99] dave_in / febsnow / dbike.jpg ---------- William Taylor, who moved to Dartmouth two days ago from North Carolina, found out that bicycles were of little use in the snow, as he trekked westward along Route 6 in North Dartmouth. When asked how he liked the weather up here, he responded "It was OK a couple of days ago."

David Arruda, Jr.
Snow Walk

waterstreams (1)

David Arruda, Jr.
Waterstreams

NYCwalk

David Arruda, Jr.
NYC Walk